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November 18, 2022

The Front Page of the Metaverse 📰

📰 What's News?

🛍️ Brand New World

✔️ Nike just does it with .SWOOSH. The iconic brand has been active in the Web3 space, marked most notably by its acquisition of RTFKT at the end of last year — and the investment has paid off thus far to the tune of an estimated $185M in revenue. This week, they made (arguably) their biggest move with the reveal of .SWOOSH, a blockchain-based marketplace for members to collect and eventually create virtual jerseys, shoes, and other goods.

Here's what you need to know:

▪️ All collectibles will be Polygon-based NFTs.

▪️ It'll be used as a hub to launch virtual apparel for cross-game avatars and allow users to unlock IRL benefits.

▪️ Users will be granted access starting today, although you'll need an entry code to access; the first NFT drop is planned for Jan 2023.

▪️ Its sneakers are estimated to sell for <$50 a pair.

Check out Vogue Business for the full story.

🍎 Adidas is flaunting their Bored Ape at this year's World Cup. Indigo Herz, the Bored Ape owned by Adidas, stars in a teaser trailer for their upcoming FIFA World Cup. He appears on Benzema's cereal box named "Indigooooals," a cheeky twist on Wheaties "breakfast for champs." Another striking example of the prominence NFTs have in the future of the sports industry.

(All we want for Christmas is an Otherside x FIFA World Cup collab).

Bonus content: If you haven't checked out Nike entering the Footballverse for this year's World Cup, you'll surely get a kick out of it.

💄 'Cause Ready Player Me is worth it. L'Oréal is no stranger to the metaverse. Maybelline's Virtual Loft allows in-world make-up sampling, and just over a month ago, they launched a startup accelerator with Meta and HEC Paris.

Now, cross-game avatar platform Ready Player Me is getting a L'Oréal makeover with five hairstyles and makeup combinations available for avatars. The brand's Chief Metaverse Officer, Camille Kroely, is not shying away from hints that other portfolio brands will be entering the digital realm sooner rather than later.

These RPM avatars look like the block kids my mom would tell me to stay away from.

🌐 World News

🇦🇷 The Sandbox leaps into LATAM. In their partnership with Argentinian agency LEAPR, the virtual gaming platform will be activating an ambitious group of talent to develop a bespoke scene in the world with Latin American charm.

🌈 Anything World raises $7.5M to help metaverse creators create Anything in their Worlds. London-based Anything World's AI 3D animation tool allows for a no-code approach to building 3D models in virtual worlds. Funding was led by Alumni Ventures, Acrew Capital, Warner Music Group, GameTech Ventures, and more. Soon to be compatible with Unreal Engine, you can try out the tool here.

📚 Learn The Metaverse

The fully immersive metaverse is closer than ever. Here are some of the AR/VR headsets that will help you enter the metaverse and experience it all.

Decentraland's second annual Metaverse Music Festival, headlined by Björk and Ozzy Osbourne, was successful in garnering interest in land, wearables, and newly released emotes.

🤑 This Week's Top 3 Virtual Land Sales

Fiat value in USD at time of sale. Last updated November 18.

📈 Market Movements

7-day token changes

📌 $ETH -7%

⬇️ $AXS -3%

⬇️ $APE -11%

⬇️ $ILV -13%

⬇️ $SAND -14%

⬇️ $IMX -18%

⬇️ $MANA -22%

Prices as of November 18.

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The above references opinions and is for information purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.